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One Conference. Real Connections.

Businesswoman Tina Marie Hernandez has been to the LHA Annual Conference more than once — hear why she keeps coming back, and how she sees the opportunities for Latino hotel ownership today.

2025 LHA Annual Conference Highlights

The LHA 2025 Annual Conference brought together hospitality owners, investors, and industry leaders in Dallas for two days of focused conversation and collaboration. Through practical sessions and real-world case discussions, attendees explored pathways to ownership, investment strategy, and sustainable growth in today’s evolving hospitality landscape.

Beyond the programming, the conference reinforced the Latino Hotel Association’s role as a trusted industry leader and connector. Meaningful dialogue, peer exchange, and new partnerships defined the experience, leaving participants with strengthened relationships and clear momentum moving forward.

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Panel of speakers at a hospitality conference with decorative flowers and a presenter at a podium.
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Four women posing in front of a "Latino Hotel Association" banner at a hospitality event.
Group of attendees at Latino Hotel Association event with logo backdrop.
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Group of professionals at a hospitality event with ID badges and drinks, standing in front of a bar area.
Group of professionals at a hospitality conference in front of a Latino Hotel Association backdrop.
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 Empowering Latino Success in Hotel Ownership

As a beacon for growth and prosperity in the hospitality sector, LHA is dedicated to:

Informing:  Delivering latest insights and trends.

Educating: Tailored programs to upskill potential investors.

Networking: Connecting you to industry leaders and game-changers.

Developing: Offering tools and resources for holistic growth.

VIEW THE FULL VIDEO RE-CAP 

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Your Invitation Awaits!

Step into the promising world of hotel entrepreneurship. Join LHA today and set the gold standard in Latino hotel development and ownership.

Our Mission

The Latino Hotel Association is dedicated to serving people with a passion for the hospitality industry. We are committed to expanding the community of Latino and Hispanic hotel owners, investors, and developers. LHA provides educational and networking opportunities for up-and-coming hotel entrepreneurs. We’re here to help the Latino community become leaders in the hospitality industry!

 

Benefits of Joining LHA:

  • Exclusive access to top-tier annual industry events and conferences.
  • Unparalleled networking opportunities with hotel magnates, pioneering investors, financial experts, and seasoned owners.
  • Collaborations with industry affiliates and top-tier service providers.

TIME TO REGISTER FOR OUR LHA EDUCATIONAL COURSES!

LHA 101

Hospitality course graphic with bell, gears; text: "LHA 101: Introduction to Hospitality Industry Operations.

LHA 101 Course

Introduction to Hospitality Industry Operations

LHA 201

Course flyer for "LHA 201: Hospitality Finance Overview", includes calculator, financial documents, and a pen.

LHA 201 Course

Hospitality Finance Overview

LHA 301

Course advertisement for "LHA 301: The Investment Package" with business documents and silhouettes of people in the backgroun

LHA 301 Course

The Investment Package

2021 LHA CONFERENCE VIDEO

2023 LHA CONFERENCE VIDEO

2024 LHA CONFERENCE VIDEO

What is the Latino Hotel Association?

The Latino Hotel Association (LHA) is the only association uniquely dedicated to Latino hospitality leaders. Based in Santa Fe, New Mexico, the LHA supports hotel owners, developers, investors, and entrepreneurs nationwide through education, networking opportunities, and industry resources that advance Latino success in hotel ownership.

Who can join the Latino Hotel Association?

Membership is open to hotel owners, operators, developers, investors, entrepreneurs, and industry vendors. The LHA offers both individual and allied memberships, so whether you own a hotel today or are exploring your first investment, there is a membership path for you.

What does LHA membership include?

LHA members gain access to a national network of experienced hospitality professionals, educational programs, industry events, and resources on the investment side of hotel ownership. Membership is the most cost-effective way to build relationships with Latino hotel owners, major hotel brands, and industry partners.

When is the 2026 LHA Annual Conference?

The LHA 2026 Annual Conference takes place October 20–21, 2026, in Miami, Florida. The two-day event brings together Latino hotel owners, investors, developers, and brand partners for market strategy sessions, ownership opportunities, and networking. Registration is open now.

NOW AVAILABLE!
THE LATINO HOTEL ASSOCIATION
INAUGURAL HOTEL & ENTREPRENEURSHIP
INVESTMENT REPORT

CLICK HERE TO VIEW

LHEI Report — Home

WATCH THE LHA ZOOM WEBINAR
HOTEL INVESTMENT 101

HOTEL INVESTMENT 101
February 28, 2023
Use passcode: Jg8^A1RY

CLICK TO WATCH

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Brand Partners and Development

Our corporate partners are more than just collaborators; they’re pillars that reinforce our mission. These partnerships amplify our voice, propel our initiatives, and help integrate the Latino community seamlessly into the hotel landscape. Delve into the myriad opportunities these partnerships usher in, and witness how together we’re scripting success stories across the U.S. hospitality sector.

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Strategic Partners

Strategizing the future requires allies that resonate with our ethos. Enter our strategic partners, a dynamic group committed to fostering growth, ensuring sustainability, and molding a promising future for Latinos in the hotel industry. From idea exchanges to hands-on workshops, our collaborations with these entities are forging a path of innovation and excellence.

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Allied Partners

Allied partners and sponsors form the backbone of our endeavors, empowering us to reach new heights in the hotel industry. Through these collaborations, we merge expertise, resources, and visions to benefit the entire Latino community in the hospitality sector. With a commitment to excellence and a shared goal of enriching the industry, our sponsors are instrumental in shaping the future.

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